Alpine Green Directions Hair DyeAntique Mauve Directions Hair DyeApple Green Directions Hair DyeApricot Directions Hair DyeAtlantic Blue Directions Hair DyeBright Daffidil Directions Hair DyeCarnation Pink Directions Hair DyeCerise Directions Hair DyeDark Tulip Directions Hair DyeDeep Purple Directions Hair DyeDenim Directions Hair DyeEbony Directions Hair DyeFlame Directions Hair DyeFlamingo Pink Directions Hair DyeFluoro Glow Directions Hair DyeFluoro Green Directions Hair DyeFluoro Lime Directions Hair DyeFluoro Orange Directions Hair DyeFluoro Yellow Directions Hair DyeLagoon Blue Directions Hair DyeLavender Directions Hair DyeLilac Directions Hair DyeMidnight Blue Directions Hair DyeNeon Blue Directions Hair DyeNeon Red Directions Hair DyePastel Blue Directions Hair DyePastel Pink Directions Hair DyePastel Rose Directions Hair DyePeach Directions Hair DyePillarbox Red Directions Hair DyePlum Directions Hair DyePoppy Red Directions Hair DyeRose Red Directions Hair DyeRubine Directions Hair DyeSilver Directions Hair DyeSlate Directions Hair DyeSpring Green Directions Hair DyeStormy Grey Directions Hair DyeSunflower Directions Hair DyeTangerine Directions Hair DyeTulip Directions Hair DyeTurquoise Directions Hair DyeUltra Violet Directions Hair DyeVermillion Red Directions Hair DyeViolet Directions Hair DyeWhite Toner Directions Hair DyeWisteria Directions Hair Dye

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients

The Basics

Directions

• Patch and strand test 24 hours prior to colouring.
• Bleach hair 24 hours prior to application to a level 10 blonde for best results.
• Shampoo the hair with a PH balanced shampoo and towel dry.
• Apply colour evenly in sections throughout hair with a tint brush.
• Leave colour on for a minimum of 15 minutes, once you are happy with the development, rinse out colour thoroughly and condition.

Features

• Semi-permanent dye, the colours last around 4 weeks.
• Each tub contains 88ml hair colour.
• 49mm tub opening for tint brush.
• 100% vegan friendly and cruelty-free.
• Free from ammonia, peroxide and PPD.
• All Directions colours are inter-mixable to create a new shade.

Precautions

• To achieve the best results, we recommend bleaching the hair to a level 10 blonde 24 hours before colour application.
• We recommend doing a colour patch test 48 hours prior to application to ensure your skin will not have a reaction or irritation to the product.
• We recommend doing a strand test on the hair 24 hours prior to application to determine development time and results before colouring full head.
• Do not dye eyelashes or eyebrows.
• If product comes in contact with the eyes, rinse immediately with clean water.
• Colours can sometimes stain certain surfaces and materials, use with care.
• Colours can stain the skin on hands and face, we recommend using gloves to apply dye and moisturiser around the hairline to protect skin.
• Directions doesn’t have a specific longevity on the hair, colour results depend on the application and condition of the hair.
• Do not mix Directions with Peroxide.
• Shades may vary at manufacturer’s discretion
• We suggest purchasing at least 2 tubs to ensure you have enough product to fully cover your hair

Ingredients